Renesas may be not popular among hobbyists, but it has big share of automotive and industrial market and highest revenue in 2011 and 2010 (EDN).
In a promotion open to United States, Canada, Mexico and South America Renesas is giving away after registration development boards: YRPBRX210 and YRPBRL78G13. Both boards have integrated debuggers and don't require additional hardware.
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